Battenwear
Logo Design
Photo Credit: Battenwear
Launched in Brooklyn, New York, Battenwear produces well-made outdoor wear with modern details that can also be adopted into everyday city wear.
Brand owner Shinya Hasegawa draws inspiration from vintage American outdoor and surf wear, and designed his own clothing line with functionality in mind to fit his everyday lifestyle in New York city. Our challenge was to come up with a logo that speaks classic sportswear flavor while maintaining a fresh look.
An avid hiker and surfer himself, Shinya had an idea of using mountain and sea as a symbol in the logo and we are very proud that the final logo embraces both of them in its diamond mark.
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A very first hang-tag showing the logo before brand name changed to “Battenwear”.
Some initial sketches exploring idea of combining the symbols of mountain and the sea (wave).